Thought the same thing when the ESPN article came out over the weekend. No, they couldnt be subtle and classy, and place it in a less obvious place -- just slam the thing right inside the national monument. Blatantly self-promotional and narcisstic. Reads like a move out of a Jerry Krause playbook: "Hey, ORGANIZATIONS win championships, ya know". Hope the players scratch the 'I' out. Otherwise, a pretty damn gorgeous ring.